• Sports Specific Training (Tennis, Golf, Skiing, Snowboarding, Triathlon)
  • Functional Mobility
  • Full Body Conditioning
  • HIIT (High Intensity Interval Training), Plyometrics & Agility Training
  • Rehabilitation


Sam Morris was born and raised in the green mountains of Vermont where he was a competitive tennis player, golfer and skier.  Sam attended Belmont Abbey College in North Carolina where he studied Sports Management and played #1 on the tennis team.   After college Sam worked in small business banking in Charlotte, NC for several years.  A move to Miami, FL prompted a career change and he began a 10 year stint in the field of commercial real estate.  During his time in Miami he also coached and trained tournament level adult and junior tennis players.  Upon moving to San Francisco in 2013 he decided to follow a long time passion of his and become a personal trainer. 

 Having played tennis at a high level for most of his life, he developed a real passion for the training and fitness that went along with it.  After college as his tennis career came to an end Sam continued to stay in shape by using the knowledge he gained from his tennis career.   When Sam moved west he saw an opportunity to finally put this passion to use helping others.  His official career as a personal trainer began at Equinox in San Francisco in 2014.  Sam’s goal as your personal trainer is to make your everyday life better!  I want to help you move better, live better and most of all enjoy your entire life!  Live without limits!!



  • Certified Personal Trainer with the National Academy of Sports Medicine (NASM-CPT)
  • ACTION Certified Personal Trainer
  • Kettlebell Level 1
  • ViPR
  • Precision Nutrition Level 1


I am incredibly thankful for my amazing trainer, Sam Morris, who is super flexible with my schedule and always customizes a workout plan directly aligned to my goals. Recently, I injured my back but didn’t want to lose momentum so he completely transformed my workout to maximize benefits while my body healed.

In my time working with Sam, I have achieved multiple PRs for deadlifts, squats, and bench press. My strength has drastically improved under his guidance and training as he also changes my workout to continue providing a challenge. I am continually shocked that after almost two years working together, I can still be incredibly sore after a work out due to the changes in our routine and a focus on the improvements I want to make with my fitness.
We have great conversations during our coaching sessions that provide me with a sense of security and confidence that I don’t think all trainers provide. He inspires me to love myself where I am while pushing me past what I think my physical and mental limits are. I’m grateful for his caring personality and dedication to personal attention and for becoming a friend.
— Kate V.
After working with Sam for a few months, I set a new PR in the triathlon while also reducing the amount of time I spent training. Sam is excellent at listening to your goals and tailoring a program to help you achieve them- dialing up or down different components including flexibility, strength and cardio as needed. Perhaps most important, he’s just a great guy - highly recommend him!
— Robin B-M
I met Sam three years ago and he has helped me set and SURPASS my fitness goals each and every time. He is a top shelf trainer and an even better person. He is not only highly recommended by me but everyone in the San Francisco fitness community. Look him up and take the jump!
— George Z.
I started with Sam to regain my confidence with weights. What I gained instead was the knowledge to build a complete fitness regimen. Sam also broadened my horizons with different workout strategies by incorporating my existing knowledge of weights, which led to a fuller, more complete workout; ultimately leading me to build a stronger self.
— Jared F.
I had the opportunity to train with Sam for over a year after years of inconsistently going to the gym. Sam is a great trainer and tailored each workout specifically to me. We used each session to build to the next and he would adapt the workouts to my ability/progress. He would always safely push me further than I would have on my own and he introduced a lot of exercises that were totally new to me. More than just a reason to commit to going to the gym, as a trainer Sam kept e interested in going. The only reason I stopped working with him is due to my relocation. I highly recommend Sam as a personal trainer, and now consider him a friend!
— Tim K.